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Exciting Developments in Virtual Production

Posted on 
November 15, 2023

AVIR, Home Automation Company, Announces Exciting Developments in Virtual Production with Sony's Latest CLED Displays

AVIR, a leading provider of state-of-the-art home automation solutions, is thrilled to share insights into the latest advancements in virtual production technology, particularly focusing on Sony's cutting-edge Crystal LED (CLED) displays in the new Verona series.

This development, highlighted at the recent IBC conference, represents a significant leap forward in the realms of digital entertainment and immersive experiences, aligning perfectly with AVIR’s commitment to integrating the latest technology in home automation systems.

Sony CLED Verona for High Fidelity Production Use

Sony's CLED technology, known for its unparalleled brightness, color accuracy, and image detail, has been making waves in the industry, especially in the context of high-end virtual production. The latest CLED technology, as showcased at the IBC (International Broadcasting Convention), is poised to revolutionize the way digital content is produced and consumed, offering unprecedented levels of realism and visual fidelity.

The CLED displays, featuring micro-LED technology, offer a modular approach to creating large, seamless canvases, perfect for everything from luxury home theaters to advanced gaming setups. This technology provides an ultra-immersive viewing experience, redefining the standards of visual entertainment in private residences.

“As an innovator in home automation and a keen observer of technological advancements, AVIR is excited about the potential applications of Sony’s CLED Verona displays in residential settings, since we're already implementing their initial lineup of CLED technology in client's homes,” said Yasin Chaudhry, at AVIR. “This technology not only enhances the entertainment experience but also integrates seamlessly with our custom automation solutions, providing our clients with a glimpse into the future of home entertainment.”

Incorporating Sony's CLED Verona series displays into AVIR’s home automation systems will allow homeowners to experience movies, games, and digital content like never before. The seamless integration of this display technology with AVIR’s smart home solutions ensures that the control and customization of the viewing experience are at the homeowner’s fingertips, further enriching their lifestyle.

AVIR’s commitment to integrating cutting-edge technology into its home automation systems remains unwavering. The company continuously explores new advancements, like Sony’s CLED displays, to provide clients with innovative solutions that redefine luxury and convenience in home entertainment.

About AVIR

AVIR is a premier home automation company specializing in providing innovative, custom-designed smart home solutions. With a focus on integrating the latest technology to enhance lifestyle and convenience, AVIR has established itself as a leader in the home automation industry. For more information, please visit [Company Website].

If you are interested in scheduling for one of our professional engineers to design a system for your remodel or new construction project in Palm Desert or rest of the Coachella Valley, we may be reached at:

Phone: (760) 799-0881

Email: Sales@AVIR.com

Ask for Yasin or Charley.

Original article at: https://www.hollywoodreporter.com/business/digital/sony-cled-displays-virtual-production-ibc-1235580872/

Sony Unwraps New CLED Displays Aimed at Virtual Production

The Verona line was developed with input from cinematographers and companies such as Epic Games and Sony Pictures.


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SEPTEMBER 7, 2023 7:00AM

Sony Virtual Production Stage
Sony Virtual Production Stage COURTESY OF SONY

Sony has unwrapped a new ‘Verona’ line of the company’s Crystal LED direct view displays designed for use in virtual production.

The tech giant’s cinematic production solutions group has been developing the line (currently four models) with input and feedback from various companies and individuals including cinematographers, though the company only disclosed that Epic Games and Sony Pictures are among them.

It has started to show the developing tech at Sony’s Digital Media Production Center in Los Angeles, with a planned public unveiling next week at the International Broadcasting Convention (IBC) in Amsterdam.

On the genesis of the line, senior solutions sales engineer Jason Metcalfe says, “When we were first thinking about this, we saw the shortcomings on the market with currently implemented products.” Chief among those, he says, Sony is looking to improve black levels. “Especially mixing in practical lights and trying to get the atmosphere that the creatives were after, the contrast was just not there. Blacks looked gray and a lot of that had to be adjusted in post or compromises had to be made on set.”

He adds, “This new surface tech that we’ve developed not only increases the black level but reduces reflectivity as well.”

Following IBC, Sony plans to begin testing the new Verona CLED line in production, with an eye toward a Spring release. It also continues to develop its related virtual production software toolset that is currently being tested on several undisclosed productions.

Says Metcalfe, “We are building a set of tools that support the [virtual production] workflow although the same time keeping it open enough that we don’t create a closed, proprietary ecosystem.”